Hey students… (Student discount)

LGBTQ+ students can get a student discount.

We love students, whether you’re just starting out into further education or you’re a mid-lifer opening up the books once again to learn a new craft. After all, life is about the things we do and learn. So to reward your efforts we’ve put together a great student discount programme.

We offer all students over the age of 18 years and studying in the UK, 10% off all purchases*.

Simply fill out the form to apply. By signing up you’ll join our Student Mailing List which will include Exclusive offers and news as well as your personalised code which will give you 10% off your purchases at our stores for 1 year.

*excludes sale items and in some cases official pride merchandise.


  • 10% OFF Everything!*
  • Monthly Newsletter with EXCLUSIVE offers and LGBTQ+ student news.
  • First look at NEW items including EVENTS taking place around the UK.

Terms and conditions of our Student Discount Programme

Students can get 10% off all products, excluding sale items, made through any of our brands. To redeem your discount, simply apply using the form for a Student Discount code which you can use at the checkout. You will be sent your personalised code via email – so be sure to check your junk/spam folder.

This code cannot be used in conjunction with any other % discount or offer codes.

Discount codes will be unique to the student and all purchases made through the Student Discount scheme should be for the holder of the code.

We reserve the right to terminate this scheme and individual discount codes at any time without notice.

Where we believe fraudulent Student Discount purchases have been made on behalf of others we reserve the right to cancel that order and terminate the Code held.

Student Discount accounts are open to any student living in the UK with a valid ac.uk email address and are over the age of 18 years.

Earn while you learn

Want to earn? Why not join our affiliates programme? Earn some extra cash while you learn. Use your social media to drive sales and earn a commission on each sale.

Student discount terms and conditions

1. The unique student discount code (“Discount”) applied for via this form is available to students currently enrolled on a college or university course in the UK, US, Germany, France, Australia, Italy, Spain, Austria, New Zealand, Hong Kong, Singapore, Denmark, Switzerland, Belgium, Netherlands and the Republic of Ireland.
2. The Discount is valid for the duration of the college or university course for which the student has registered as part of the validation process.
3. In order to receive the Discount, you must register with THE PRIDE SHOP and complete the validation process.
4. Once the validation process is complete, your Discount will be sent to you via email. It may take up to 24 hours for your code to come through.
5. Redeem your Discount by entering the code in the Promo Code box during checkout.
6. Discount is valid on full-priced items only.
7. Discount cannot be used in conjunction with any other offer.
8. Discount cannot be used on delivery charges, gift vouchers or other 3rd party sites where our products might be sold.
9. THE PRIDE SHOP reserve the right to terminate the Discount without notice.
10. Discount is non-transferable and is valid only for the student who was sent the unique code. Should a unique student code be used by anyone other than the intended user, the Discount will be withdrawn without notice.
11. Discount can be used on orders up to a maximum total spend limit of £500 (or the equivalent in your local currency), after discount, per calendar month.
12. Some brand exclusions may apply.
13. We may offer further discounts to valid students from time to time so watch out for these!