Terms & Conditions

Updated June 2023.

For a full and up-to-date list of terms and conditions please see here

Welcome to The Pride Shop terms and conditions which apply to all orders made through ThePrideShop.co.uk. Please read through before placing any orders. By using this website and/or placing an order you agree to be bound by the terms and conditions set out below. Do also read the Privacy Policy regarding your personal information you provide and cookies.

We may change these terms and conditions at any time without notice to you. The current terms and conditions relate to any orders you have made. If you have any questions regarding our terms and conditions then do get in touch using the Contact Us page.


UK – For UK orders we send out using either Royal Mail 1st Class service or MyHermes for larger items which can be tracked. Most items will arrive within 1-3 working days. If you have not received your order within 10 working days then do please get in touch using the Contact Us page so we can investigate.

INTERNATIONAL – For International orders we post using Royal Mail 1st Class. Where most items will be delivered within 7-10 working days, there may be occasions where your country’s customs will pull aside orders for random checks, this can sometimes delay deliveries. If you do not receive your order within 14 working days then do please get in touch using the Contact Us page so we can investigate.

PACKAGING – All our packaging is discrete and does not feature anywhere The Pride Shop logo or name on it.


We currently operate using the Stripe payment system which accepts most major credit and debit cards. When you place an order a Stripe pop up box will appear asking for your payment details. As we do not take any payments directly, we also don’t have access to or store any card details you use through the Stripe payment system.

All payments will show on your bank/card statements as: Pineapple Rock.

All prices on the site are the final price you pay plus any delivery charges. Delivery charges will vary depending on size of purchase and where in the world you’re located. See Delivery section above for pricing.

INTERNATIONAL – All prices are charged in Pounds Sterling and your credit / bank card may charge additional conversion fees. Please see your bank / card provider for details on buying products online in a different currency. Any customers outside of the European Union will be liable for any import duty or other taxes, fees and charges that are applied by customs in the country of receipt. If you’re unsure if additional duties or taxes may apply to your order, then you should contact your local tax office or customs for additional advice.


We guarantee to refund or replace any items you are not completely happy with when you return it in a re-saleable condition within 14 days of receipt. Customers will be responsible for covering any return costs. Refunds shall be credited to your original method of purchase. In the interest of health and hygiene, Underwear, Earrings, Condoms, Lubrication, and Aromas cannot be returned. Your statutory rights are not affected by our returns policy.

Special offers or combinations purchases such as discounted prices for multi-packs, shall be refunded at either the final price paid if returned in whole, or where part order is returned, the amount refunded shall be calculated on single prices. (For example “1 mug for £8 or 2 mugs for £14” and a customer buys 2 but returns only one mug, a refund of £6 shall be made).

Once you’ve returned your order for a refund, please allow up to 28 days for this to be processed and refunded. Once refunded an email notice shall be sent to confirm the refund. Please allow 5-10 working days for this refund to show in your account. If your original payment account has expired then please Contact Us so we can make new refund arrangements.


We try to display accurate colours of our products on the website but please note colours seem may vary depending on your monitor. We cannot guarantee that colours will be exact as you view on your own screens.

All sizes are indicated in UK sizes and are given as an approximate guide. As a lot of our products are handmade, slight variation may occur.

We will take all reasonable care to ensure that all details, descriptions and prices of products appearing on the website are correct at the time when the relevant information was entered onto the system. We reserve the right to refuse orders where product information has been mis-published, including prices and promotions.


Once placed order have been paid and confirmed your order shall be dispatched. As we use the Stripe payment system this usually happens at the same time as ordering. No products shall be sent out until full payment has been confirmed with us.

We reserve the right to refuse an order. This may be, for example, result from one of the following:

  • The product ordered being unavailable from stock
  • Our inability to obtain authorisation of payment
  • The identification of an error within the product information, including price or promotion
  •  If we suspect any fraudulent activity

If we encounter any problems with your order we shall contact you via email given on the order. We cannot be help responsible for missed communications that have ended up in your spam folder and recommend checking every now and then for communications from us.

Prices are subject to change without notice. These changes will not affect orders that have already been despatched.

Goods are subject to availability. As there is a delay between the time when the order is placed and the time when the order is accepted, the stock position relating to particular items may change. If an item you have ordered becomes out of stock before we accept the order we shall notify you as soon as possible and you will not be charged for the out of stock items.


For further details regarding the use of data supplied by you, please see our Privacy Policy. We shall not be liable to any person for any loss or damage, which may arise from the use of any of the information contained in any of the materials on this website.

All rights, including copyright, in this website are owned by or licensed to Pineapple Rock Ltd. Any use of the site or its contents, including copying or storing it or them in whole or part, other than for your own personal, non-commercial use is prohibited without our permission.

We have taken every care in the preparation of the content of this website. To the extent permitted by applicable law, and save as otherwise specified by us, we disclaim all warranties, express or implied, as to the accuracy of the information contained in any of the materials on this website.

Certain (hypertext) links in this site will lead to websites which are hosted by our partners. When you activate any of these you will leave the website and we have no control over, and will accept no responsibility or liability in respect of, the material on any website which is not under our control.

These exclusions of liability shall not apply to any damages arising from death or personal injury caused by our negligence.

These terms and conditions shall be governed by and construed in accordance with English Law and it is agreed that the English courts shall have exclusive jurisdiction in the event of a dispute. If any terms shall be unlawful, void or for any reason unenforceable then that provision shall be deemed severed and shall not affect the validity and enforceability of the remaining provisions.

Copyright ©The Pride Shop

This website is owned and operated by and the contract for any items ordered is with:

The Pride Shop ® is a registered trademark owned by Diverse Retailing Ltd. Company number: 10796279

Registered address: 61 Bridge Street, Kington, United Kingdom, HR5 3DJ